- British watch brand Omologato to partner Mahindra Racing Formula E Team from Mexico City ePrix
- Omologato will create an exclusive 'Mahindra Racing' chronograph, which team members will wear during race weekends. Timepieces will subsequently be sold through Omologato's website
- The Omologato logo will feature on the podium-scoring M3Electro race car, with Omologato clocks featuring prominently in the Mahindra Racing garage.
March 8, 2017, Donington Park: Mahindra Racing today announced a new partnership with Omologato, which sees the British watch brand become an Official Partner of the high-flying Formula E team. With the clock ticking down to round four of the 2016-17 FIA Formula E Championship - the Mexico City ePrix, taking place in three weeks - the announcement of this new motorsport partnership is perfectly timed.
The deal will see the Omologato logo placed on the team’s podium-scoring M3Electro race car, with branding above the driver head rest, and on the inside of the rear wing end plate. Omologato clocks will also be prominently displayed inside the Mahindra Racing garage.
In addition, Omologato will have branding on the gloves of team drivers Felix Rosenqvist and Nick Heidfeld, depicting an exclusive Mahindra Racing chronograph that will also be worn by team members during each Formula E race weekend. These timepieces will be available for motorsport fans to purchase through the dedicated Omologato website – www.omologatowatches.com.
With its strapline 'Motorsport Inspired Timepieces' and its belief that 'everyone should have a watch with a story', Omologato's partnership with Mahindra Racing is an ideal match. The team has already taken two podium finishes in the three races of the season to date, thanks to Heidfeld's third place in Hong Kong and Rosenqvist's third in Marrakesh. The next destination is Mexico where Mahindra Racing will aim to return to the podium.
Dilbagh Gill, Team Principal, Mahindra Racing Formula E Team said, "We are delighted to welcome Omologato into the Mahindra Racing family. The Omologato brand is highly regarded in the motorsport community; we both share the same passion for delivering exciting motor racing and heritage to fans across the globe. We look forward to engaging with fans at Omologato events and having their logo on our cars from the next race in Mexico City."
Shami Kalra, Founder of Omologato added, "We are delighted to become an Official Partner of the Mahindra Racing Formula E Team in one of the world's most forward-thinking sports championships. We welcomed the challenge of designing these special timepieces for the team to take to iconic cities across the globe. One of our aims at Omologato is to give motorsport enthusiasts the chance to immerse themselves in motorsport, through our chronographs and our #ChronosAndCars events. This exciting partnership will give Omologato fans the opportunity to get closer to the Mahindra Racing Formula E Team."
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About Mahindra Racing
Mahindra Racing is one of ten teams – and the only Indian team – to compete in the FIA Formula E Championship. It is also the first and only Indian team to participate in the FIM MotoGP™ World Motorcycle Racing Championship Series since 2011 and the Italian National Motorcycle Racing Championship (CIV) in 2012.
Mahindra Racing enters the third season of Formula E with its own electric powertrain to power its quartet of electric racing cars. The new M3Electro, launched for season three, is already proving to be a competitive package netting two podiums, a pole position and fastest lap award from its first two races. These results are underscored by the Mahindra Racing’s joint second place in the Teams’ Championship standings. Together with drivers Felix Rosenqvist and Nick Heidfeld, the team has high technical and sporting ambitions in the ground-breaking, fully-electric championship.
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Omologato is a British watch brand established in 2015 with the aim being to create fine motorsport inspired timepieces designed to celebrate iconic locations, cars and figures. Founder Shami Kalra has more than 25 years’ experience in the watchmaking industry, and brings his passion for all things motorsport to Omologato, ensuring that every timepiece produced by the company is a real tribute to the sport.
Each watch is hand assembled using a world-leading Chronograph movement, housed in British designed cases, with bespoke faces and straps. Omologato timepieces offer the broadest and most accessible range of watches designed specifically for the automobilist in the world today, with the range consisting of more than 30 designs, with several limited editions. Prices start from £249 and more details can be found at www.omologatowatches.com.
The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.
A USD 17.8 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.
In 2015, Mahindra & Mahindra was recognized as the Best Company for CSR in India in a study by the Economic Times. In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.
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