Mahindra Racing Officially Welcomes Banbutsu To The Mahindra Family

22 NOVEMBER 2019, RIYADH – Mahindra Racing is delighted to formally announce that banbutsu has joined its race family ahead of the season opener of the 2019/20 ABB FIA Formula E Championship.

Based in Berlin, banbutsu is part of the iconmobile group; a family of companies dedicated to innovation and design across all industries. banbutsu have designed a mobility platform that will reinvent the experience of getting from A to B, by connecting people on the move with brands who want to provide meaningful product and service offerings in real-time.

“We are happy to join the Mahindra Racing team. banbutsu, as part of the iconmobile group, focuses on connecting people and vehicles on the move in real-time, with brands that want to provide product and service offerings in real-time, when it matters most. That‘s why we wanted to become part of the Mahindra Family; they are a big player in mobility, and have a great understanding of digital platforms. Our goal is to demonstrate the power of matching real-time mobility data with brands that want to offer valuable, targeted services, instead of traditional advertising. We are excited to be part of this innovative racing format with a partner like Mahindra!”


“We are thrilled to welcome banbutsu as our latest Mahindra Racing Partner. Innovation has always been an important foundation of our race team, and with our new partnership with banbutsu we are looking forward to working together to put ourselves on the frontlines of new mobility.”