One of its Kind: Mahindra #DrivenByDesign Contest
Posted on: 22 March, 2017
It's a crazy July afternoon in 2016, and we're about to unveil our all-new fully-electric Formula E racecar. The Season 3 powertrain has over 300 new components and we're almost ready to hit the tracks. Almost.
When things are going pretty well, isn't it the perfect time for some disruptive innovation?
In a sport that sets the benchmark for innovation, skill and excitement – we decided it was time to get people at the edge of their seats again, this time, outside the race track.
And so it begins…
Just in time for the launch of the season car - the M3Electro, we stir things up a little. While our racecar was all set to sizzle the season 3 tracks, the livery was yet to be styled. The electric motorsport arena was about to get charged-up.
We asked our fans to style the M3Electro for us. And design they did!
The #DrivenByDesign contest was launched on 1st August. and gave fans all across the globe 10 days to design the car’s livery. This one-of-its-kind challenge was a chance for fans to put their design skills to the test and channel their genius into what could become racing history.
The designs started zooming in from across the world, day and night.
The world got together to style the M3Electro - 6 Continents, 42 countries, 281 unique entries in just 10 days.
Our fellow passioneers from the legendary design firm Pininfarina, sent the 14 best entries to the final lap.
Fabio Filipani – the then Head of Design at Pininfarina, took upon himself the behemoth task of picking 'The Chosen One'. In the classic passioneering spirit, the team spent days and nights tirelessly dedicated to not just choosing that one design, but making it a reality. We had less than two weeks for the car launch.
August 22, 2016 – Donington, U.K.
Mahindra Racing garage hosts the unveiling of the M3Electro, live on Facebook. The world watches as our team drivers – Nick Heidfeld and Felix Rosenqvist take the covers off of the extreme machine. It looked more stunning that any of us could’ve imagined it to be!
Adria Haro Jorba from Spain gave us the winning design that was to adorn our M3Electro and blaze the streets of some of the world's most iconic cities. What made his design stand out from the rest? Adria designed not just for beauty, but also for speed. Here’s his design and his inspiration behind it-
I did some proposals at home and the design that I chose to submit is inspired by the colours of Mahindra. The idea is to replicate the aerodynamic lines that the wind creates when it passes through the car. You can only hear the wind passing through car, so I decided to portray it visually.
Adria Haro Jorba, Contest Winner
The brand new livery on the M3Electro
The #DrivenByDesign contest brought together passioneers from across the world and gave everyone a single purpose. It isn't just Adria’s design that our racecar carries today; It is the passion of everyone who made it possible for us to make this car a reality. Our engineers, automotive designers, technicians, mechanics, the crew and you – our fans. Today, as the car dazzles the world’s most iconic street circuits, it takes a little bit of all of you along with it.
So that's the #DrivenByDesign story of how we made fans a part of our journey.
Our obsession with cutting-edge design is shared by passioneers from across the world. In this quest for inch-perfect precision, awe-inspiring design and edge-of-your-seat thrill on the racetrack, your passion keeps us going.