MAHINDRA Racing Announces Fanboost Tree Planting Initiative As Part Of Its Environmental Commitment Ahead Of The Diriyah E-Prix
• For every Fanboost vote received by team drivers Pascal Wehrlein and Jérôme D’Ambrosio in Season 6, Mahindra Racing will plant a tree; meaning each vote will go towards helping our planet.
• Mahindra Racing continues to set the benchmark in sustainability and remains the only Formula E team to receive FIA Sustainability Accreditation two star rating.
• Unique sand art video released to launch the initiative created by Britain’s Got Talent: The Champions finalist Kseniya Simonova.
19 NOVEMBER 2019 – Mahindra Racing is thrilled to announce a pioneering new Fanboost initiative ahead of the 2019/20 ABB FIA Formula E Championship’s season opener in Saudi Arabia this weekend. For Season 6, every vote received by the team’s drivers Pascal Wehrlein and Jérôme D’Ambrosio will convert into a tree planted; meaning fans can have a direct positive impact on the environment by voting for free when Fanboost for this weekend’s Diryah E-Prix opens.
The tree planting initiative is another measure that Mahindra Racing is taking as it continually strives to make positive changes for the environment. Mahindra Racing was the first, and remains the only, Formula E team to achieve FIA Sustainability Accreditation. The squad first successfully attained its two star rating (previously called “Progress Towards Excellence”) in November 2016 and, following a periodic audit in February this year, Mahindra Racing maintained its status in the framework, with the aim of being carbon neutral by 2020.
The team is committed to the FIA environmental certification programme by minimising its environmental impact and working towards achieving carbon neutrality. It also takes learnings from advanced technologies in its race car to apply it to its road cars within its Race to Road initiative, developing and promoting more sustainable transportation solutions.
To launch the initiative, Britain’s Got Talent: The Champions finalist and Ukraine’s Got Talent winner Kseniya Simonova has created a special sand art video showing how fans can make a difference to the environment through tree planting. Simonova has most recently been seen on screen on Britain’s Got Talent: The Champions, where Amanda Holden gave her the golden buzzer in the audition rounds to see her progress straight to the final and in America’s Got Talent: Champions, where she also reached the final.
Finally, the tradition of asking fans to name its car for the upcoming season continued ahead of the start of the 2019/20 campaign. Following a public vote across the Mahindra Racing social media channels to #NameTheM6Electro, Jérôme D’Ambrosio’s #64 car will be known as The Godfather. His teammate Pascal Wehrlein will pilot the #94 car, Electro McQueen.