DRIVEN BY DESIGN: THE ISOLATION CREATION EDITION

• Driven by Design opens on Wednesday 15 April 2020 at 10:00 BST and closes on Friday 1 May 2020 at 23:59 BST
• The Team’s favourite entries will be featured on the Mahindra Racing social media channels with Team Principal, Dilbagh Gill, choosing a selection of entries to win a video call with one of the team’s drivers
• The squad has teamed up with Popbangcolour to present three art tutorials to watch at home

15 APRIL 2020, BANBURY, UK – Mahindra Racing is excited to announce that its Driven by Design campaign is back for a fifth consecutive year, but this time with a twist. Launching today, on World Art Day, the team is calling on its passioneers from across the world to get inventive and send their isolation creations to [email protected]. Entries can also be sent via Mahindra Racing’s social media channels. Unlike previous seasons, this year’s competition is open to all forms of creativity with the theme ‘What’s Your Art?’

The Driven by Design isolation creation can include any type of art, from drawings and written pieces to musical scores and model cars. All artistic pieces can be submitted as images, videos or in written form. The team’s favourite pieces will be featured on its social media channels as it uses art to bring Mahindra Racing fans together during this period of isolation. Team Principal, Dilbagh Gill, will also choose a selection of his favourite entries to win a video call with himself and one of the Mahindra Racing drivers.

To help get the creative juices flowing, Mahindra Racing has teamed up with renowned contemporary British artist Popbangcolour to present three art tutorials. Tune in to the team’s social media channels on Friday 17 April, Wednesday 22 April and Monday 27 April 2020 at 14:00 (BST).

Previous Driven by Design campaigns include designing the team’s race car livery (M3Electro and M4Electro), a special race suit (Nick Heidfeld and Pascal Wehrlein for the Berlin E-Prix) and a helmet for Jérôme D’Ambrosio for last season’s Marrakesh E-Prix.

Visit our dedicated online page for further information: mahindraracing.com/dbd

““We’ve been asking our creative fans to be involved in our Driven by Design campaign since the 2016/17 season. This year, we want submissions to include all forms of creativity so we can celebrate the diversity of talent out there. For the last five years I’ve enjoyed looking at all the artwork, so with complete creative freedom in the hands of our passioneers, I can’t wait to see what pieces of art we receive. Mahindra Racing has really enjoyed working with Popbangcolour on our race posters so far this season, and we’re looking forward to continuing to work with Ian Cook on this campaign.”

DILBAGH GILL, MAHINDRA RACING CEO AND TEAM PRINCIPAL

“I’ve been working with Mahindra Racing, creating its race posters for the 2019/20 ABB FIA Formula E Championship, so to be involved in the Driven by Design campaign is a natural and exciting progression. I’m really hoping our tutorials inspire artists of all ages to have fun creating unique pieces of artwork and will be something that all the family can join in with.”

IAN COOK, POPBANGCOLOUR

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