MAHINDRA RACING PARTNERS WITH IQONIQ TO TAKE FAN ENGAGEMENT TO THE NEXT LEVEL

1 December 2020, Valencia, Spain – Mahindra Racing is pleased to announce a multi-year partnership with IQONIQ, a revolutionary fan engagement platform for the world of sports and entertainment, designed to bring fans closer to the action. IQONIQ will become Mahindra Racing’s exclusive global fan engagement and loyalty platform.

Launching in the first quarter of 2021, the IQONIQ app will enable fans to engage with the Mahindra Racing team through exclusive behind the scenes content, unique opportunities to interact with other fans, and money-can’t-buy experiences.

With over 2 million fans and followers, 1.6 billion content impressions and over 260 million video views, Mahindra Racing has the largest fanbase in Formula E.  This new partnership will give these fans greater access to the team and is part of Mahindra Racing’s long-standing commitment to keep its Passioneers at the very heart of the action. The app will provide fans with exclusive rewards for engagement, and will enable them to be part of the team’s racing and sustainability journeys.

“We’re delighted to welcome Mahindra Racing as our latest partners. Not only does this announcement show our continued commitment to Formula E and its ever-increasing fanbase, but also to growing our global footprint. It is a great moment for us to be partnering with our first Indian team and we are looking forward even more to the season ahead.”

KAZIM ATILLA, CHIEF EXECUTIVE OFFICER, IQONIQ

“We are delighted to be partnering with IQONIQ, who have an incredible vision for bringing together sporting fans around the world, onto a single platform. For Mahindra Racing, our fans, who we fondly refer to as passioneers, are at the very heart of our team. The IQONIQ app, will allow us to provide our passioneers with unprecedented access to our team, exclusive experiences on and off the track, and help us connect with them in new and exciting ways.”

DILBAGH GILL, CEO & TEAM PRINCIPAL, MAHINDRA RACING

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