MAHINDRA RACING PARTNERS WITH IQONIQ TO TAKE FAN ENGAGEMENT TO THE NEXT LEVEL
1 December 2020, Valencia, Spain – Mahindra Racing is pleased to announce a multi-year partnership with IQONIQ, a revolutionary fan engagement platform for the world of sports and entertainment, designed to bring fans closer to the action. IQONIQ will become Mahindra Racing’s exclusive global fan engagement and loyalty platform.
Launching in the first quarter of 2021, the IQONIQ app will enable fans to engage with the Mahindra Racing team through exclusive behind the scenes content, unique opportunities to interact with other fans, and money-can’t-buy experiences.
With over 2 million fans and followers, 1.6 billion content impressions and over 260 million video views, Mahindra Racing has the largest fanbase in Formula E. This new partnership will give these fans greater access to the team and is part of Mahindra Racing’s long-standing commitment to keep its Passioneers at the very heart of the action. The app will provide fans with exclusive rewards for engagement, and will enable them to be part of the team’s racing and sustainability journeys.