27 APRIL 2018, PARIS – Mahindra Racing are delighted to welcome Nippon Audio to Mahindra Racing in a multi-year partnership.
Nippon Audio has been part of the Mahindra family for decades and is a market leader for in-vehicle infotainment and telematics systems. The company has been excelling as an Original Equipment Manufacturer for well over two decades. They provide state of the art technology in their field and are in consistent in terms of providing superior quality car electronics and consumer experiences throughout their existence.
TEAM PRINCIPAL & CEO DILBAGH GILL
“We are delighted to welcome Nippon Audio to the team and we are pleased that our racing programme is starting to be recognised by our partner community. There is a strong synergistic fit between infotainment and telematic systems and the ABB FIA Formula E platform. Nippon Audio will be able to draw upon their presence in Formula E to develop their brand awareness and to create new opportunities for business development. We very much look forward to working with Nippon Audio to deliver against their objectives.”
NIPPON AUDIO CEO K.S GOINDI
“Ever since Mahindra made a pioneering commitment to the Formula E racing series, we been watching with great interest. Observing the development of the all-electric powertrain series and the emergence of Mahindra as multiple race winners and title contenders we thought that the time was right for Nippon Audio to enter as a partner of Mahindra Racing. We see very strong support of the Formula E category from the automotive sector through OEMs and Tier 1 suppliers and therefore it is apt that the Nippon Audio brand becomes part of this electro-mobility fraternity.”
Mahindra Racing is one of ten founding teams – and the only Indian team – to compete in the ABB FIA Formula E Championship, the world’s first all-electric racing series. The M4Electro race car, launched for season 4 after the success of the M3Electro in Season 3 (which concluded in July 2017). Mahindra Racing have retained German driver Nick Heidfeld and last year’s stellar rookie, Swede Felix Rosenqvist, for Season 4, which commenced in Hong Kong in December 2017. The team has high technical and sporting ambitions with its competitive M4Electro race car that pushes the limits of technology and innovation.
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The Mahindra Group is a USD 19 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It has a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume. It also enjoys a strong presence in agribusiness, aerospace, commercial vehicles, components, defence, logistics, real estate, renewable energy, speedboats and steel, amongst other businesses. Headquartered in India, Mahindra employs over 240,000 people across 100 countries.
Learn more about Mahindra: mahindra.com