Mahindra Racing is the first motorsport team to leverage 360° video branded content in a significant way, securing 30 million+ views within a month of its launch.
Mumbai, May 22, 2018 – Passioneers at Mahindra Racing bring together best of technology, thrill and design and this time, they have created a fantastic combination of these elements through Mahindra Racing’s first ever 360-degree video .This video was shot at the Marrakesh E Prix of Formula E, the first fully-electric international street racing series, earlier this year. Targeted at the existing and new motorsport fans with the purpose of bringing alive the spirit of Passioneering, it provides an immersive racing experience leveraging Daydream, Google’s VR platform. Celebrity influencer Gul Panag and her team at Tittar Lodge Productions (TLP) conceptualized the idea and executed the content development with guidance from Daydream.
“In today's world it is critical to innovate in order to break through the clutter and create impact, thus we keep looking for new and disruptive ways to engage our fans. Google Daydream’s 360° capabilities & Gul Panag's TIttar Lodge Productions have helped us in telling a unique, visually impactful story for Mahindra Racing" said Vivek Nayer, Chief Marketing Officer, Group Corporate Brand, Mahindra & Mahindra. “We sought out the right partners with a shared passion for disruptive innovation and we are confident that this clutter breaking content will appeal to a larger audience globally apart from, of course motorsport fans" he added.
“We are thrilled to see Mahindra Racing embrace the latest of VR technology to create an exciting and engaging experience for the fans of Formula E on YouTube and Daydream platform. With over 30 million views on YouTube in just a month, the 360° video creates a new benchmark” said Vikas Agnihotri, Director, Google India.
Actor - Entrepreneur, Gul Panag said, “It’s a pioneering piece of content for all of us. When we were conceptualizing this, we wanted to see how we could creatively weave Mahindra Racing’s Formula E story, with what goes behind the scenes at the garage and the beauty of the race location, in a distinct narrative.”
Formula E, now in its fourth season, is gaining rapid visibility among the motorsport fans from across the world and Mahindra Racing team is currently among the leading teams in the championship. Mahindra Racing has consistently kept audiences’ experience at the heart of its content. The film has been shot leveraging Google’s expertise and technical capabilities in the VR space.
About Mahindra Racing
Mahindra Racing is one of ten founding teams – and the only Indian team – to compete in the ABB FIA Formula E Championship, the world’s first all-electric racing series. The M4Electro race car was launched for season 4 after the success of the M3Electro in Season 3 (which concluded in July 2017). Mahindra Racing have retained German driver Nick Heidfeld and last year’s stellar rookie, Swede Felix Rosenqvist, for Season 4, which commenced in Hong Kong in December 2017. The team has high technical and sporting ambitions with its competitive M4Electro race car that pushes the limits of technology and innovation.
Visit us at mahindraracing.com
About Mahindra Group
The Mahindra Group is a USD 19 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It has a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume. It also enjoys a strong presence in agribusiness, aerospace, commercial vehicles, components, defence, logistics, real estate, renewable energy, speedboats and steel, amongst other businesses. Headquartered in India, Mahindra employs over 2,40,000 people across 100 countries.
Learn more about Mahindra on www.mahindra.com
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