MAHINDRA & MAHINDRA LTD
The Mahindra Group is a US$19.4 billion multinational group based in Mumbai, India. With a presence in more than 100 countries and employing over 250,000 people, its operations span 22 key industries that form the foundation of every modern economy.
From introducing to India its first SUV, and being known for its rugged and reliable automobiles, it has also been the torch-bearer in the IT revolution in India. Today, Mahindra focuses on changing what the future looks like for electric mobility.
Powered by ZF
ZF is a global technology company and supplies systems for passenger cars, commercial vehicles and industrial technology, enabling the next generation of mobility. With its comprehensive technology portfolio, the company offers integrated solutions for established vehicle manufacturers, mobility providers and start-up companies in the fields of transportation and mobility. ZF continually enhances its systems in the areas of digital connectivity and automation in order to allow vehicles to see, think and act.
Shell is an international energy company with expertise in the exploration, production, refining and marketing of oil and natural gas, and the manufacturing and marketing of chemicals with more than 82,000 employees in 70 countries, that aims to meet the world’s growing need for more and cleaner energy solutions in ways that are economically, environmentally and socially responsible.
Shell has a heritage of more than 100 years in motorsports and like Mahindra Racing has a common race to road strategy. Shell uses the test bed of motorsports to develop new technologies to the benefit of motorists on and off the road. Shell has been the number one global lubricants supplier for the last 12 years. The company has extensive automotive OEM experience and work with 7 of the top ten largest car manufacturers. Working closely with Mahindra Racing in Formula E, Shell is working on the joint development of lubricants and fluids for electric vehicles.
The history of design is reflected in that of Pininfarina lines, beauty and elegance, in the ability to bring an aesthetic concept to life. Its distinctive trait, a hallmark of Made in Italy, has wound its way through 88 years of history and emotions, to outline the shape of the future. Founded in 1930, Pininfarina has evolved from an artisan concern to an international group that is a worthy global partner to the motor industry. It focuses on design, engineering services, conception and manufacturing of products, to make our lives better.
Listed on the Stock Exchange since 1986, Pininfarina – a Tech Mahindra Company – has offices in Italy, Germany, China and the United States.
Nippon Audio has been part of the Mahindra family for decades and is a market leader for in-vehicle infotainment and telematics systems. The company has been excelling as an Original Equipment Manufacturer for well over two decades. They provide state of the art technology in their field and are in consistent in terms of providing superior quality car electronics and consumer experiences throughout their existence.
For more than 40 years, Maurice Lacroix has demonstrated all of its watchmaking expertise, crafting watches within the brand’s Manufacture in Saignelégier, Switzerland. Having received more than 15 awards to date, the company has repeatedly shown its capacity to make innovative and avant-garde watches, honed to a no-compromise standard. Maurice Lacroix’s objective is to make accessible timepieces, imbued with iconic styling and with a high perceived value. Boosted by its iconic model the AIKON, Maurice Lacroix is an active and urban brand that is inspired by city life and seeks to replicate its energy. Architecture, culture, sport, ecology and innovation are additional sources of inspiration for the creative team working at the brand’s manufacture.
Official Lifestyle Partner
Founded by Indian cricket legend Virat Kohli and Cornerstone, one8 joins as Official Lifestyle Partner. one8 is a lifestyle brand of Kohli that celebrates his philosophy of encouraging people to live an active lifestyle. It is an opportunity for his many fans and brand partners to connect with him on a deeper level, giving them access to an unseen side of his personality. It aims to follow his journey closely, grow with him, and celebrate his legacy forever. one8 currently operates in the areas of apparel, footwear, fragrances, hospitality and innerwear.
OMP is a world leader in design and manufacture of safety components for race cars, with its products found in all world racing championships, including F1, WRC, WTCC, WEC, WRX, Indycar, Nascar and Formula E. The complete range of over 2,000 products in its catalogue are almost entirely homologated by the FIA, for whom OMP is also an official exclusive supplier.
Formed in 2013, Rockfort Engineering Ltd provides systems and software design, project management and safety engineering services. The company has extensive experience in automotive and motorsport engineering and a proven track record of success in large and small projects covering conventional and electric-drive vehicle and chassis systems. Efficient engineering techniques are used along with a whole picture approach to ensure that requirements are met using the appropriate blend of safety, engineering rigour, efficiency and quality.
Founded in 2019 by university student George Bailey, the UK-based company was created to change the way people see the eyewear industry for good. Already the eyewear choice for individuals such as our very own Alexander Sims, Coral Eyewear represents sustainability, high performance and timeless style, with their planet-positive range of sunglasses and glasses, featuring infinitely recyclable luxury frames created from ocean waste, such as rescued fishing nets and recycled plastics.
Our Mahindra Racing family can enjoy a 15% discount across the online store at the link below and use code: MAHINDRA15
ENDEAVOUR BUSINESS MEDIA
Leading B2B media company, Endeavor Business Media joins as Official Supplier of business media assets via its Electronic Design and Machine Design digital and print brands. These brands inspire innovation by providing news, data, and insights on emerging technologies to the design engineers of today and tomorrow. Their mission is to deliver the highest-quality content in the various, multi-channel formats that today’s readers demand. From e-newsletters to monthly magazines to live in-person events, Endeavor Business Media provides the best opportunities for readers to stay knowledgeable and B2B advertisers to remain relevant.
Founded in 1983, Technogym is the world’s leading international supplier of technology and design driven products and services in the Wellness and Fitness industry. Technogym provides a complete range of cardio, strength and functional equipment alongside a digital cloud based platform allowing consumers to connect with their personal wellness experience anywhere, both on the equipment and via mobile when outdoors.
MANY Digital are a Danish Sports tech company. We help acquire, measure, monetise and reward fan engagement by changing the way sports rights-holders, and commercial partners interact with their fans through TEAM Manager – a ground breaking white-label app and commercial engine.
Unparalleled fan engagement | Incredible new revenue opportunities | One affordable platform