23 February 2021, Banbury, UK – As we near the 2020/21 ABB FIA Formula E World Championship season opener in Diriyah, Saudi Arabia this weekend, Mahindra Racing is delighted to welcome three new partners to the family, with one8, Coral Eyewear and Endeavor Business Media coming onboard.

Founded by Indian cricket legend Virat Kohli and Cornerstone, one8 joins the team as Official Lifestyle Partner. one8 is a lifestyle brand of Kohli that celebrates his philosophy of encouraging people to live an active lifestyle. It is an opportunity for his many fans and brand partners to connect with him on a deeper level, giving them access to an unseen side of his personality. It aims to follow his journey closely, grow with him, and celebrate his legacy forever. one8 currently operates in the areas of apparel, footwear, fragrances, hospitality and innerwear. Sustainability is also a key focus for the brand, with Kohli’s own passion towards environmental protection aligning strongly with Formula E’s commitment towards fighting climate change.

Coral Eyewear joins forces with Mahindra Racing as an Official Supplier. Founded in 2019 by university student George Bailey, the UK-based company was created to change the way people see the eyewear industry for good. Already the eyewear choice for individuals such as the team’s own Alexander Sims, Coral Eyewear represents sustainability, high performance and timeless style, with their planet-positive range of sunglasses and glasses, featuring infinitely recyclable luxury frames created from ocean waste, such as rescued fishing nets and recycled plastics. Through a shared passion for innovation and sustainability, Mahindra Racing and Coral Eyewear look forward to working together to continue to address the impact of climate change and lead the way in creating a more sustainable future.

Leading B2B media company, Endeavor Business Media, joins Mahindra Racing as the team’s Official Supplier of Business Media Assets via its Electronic Design and Machine Design digital and print brands. Offering extensive global engagement with monthly outreach exceeding 1.5 million touchpoints, the Electronic Design and Machine Design brands inspire innovation by providing news, data, and insights on emerging technologies to the design engineers of today and tomorrow, with a special focus on the automotive sector in 2021. Endeavor Business Media’s detailed, hands-on, practical content attracts and engages an audience of design engineers and managers with varying experiences, responsible for electronic and mechanical design and manufacturing decisions around the world similar to the sophisticated electronics and machine operations that play a key part in the performance of our electrified race cars.

“We are delighted to welcome one8, Coral Eyewear and Endeavor Business Media to the team. It is important to us as a team that our partners share our values, both in terms of brand and areas that are vital to us, such as sustainability. We actively collaborate with our partners and we are excited to have three new exciting extensions to the family onboard ahead of our first season as an FIA World Championship. We look forward to on and off track success with them.”